The proper selection of a format for your chapter's newsletter poses a many faceted problem. Consideration must be given to a number of things. Every aspect of the future publication should be carefully considered in detail. Title, size, layout, frequency, and cost of publication are only a few aspects which should be studied. Everything you wish the publication to be and accomplish should be thought out beforehand. You should establish a fixed and clearly identifiable format while building into that format a flexibility which will allow the newsletter to change and expand in the future.
This careful study of the various aspects of the proposed publication will give it both a clearly identifiable personality and an ability to change. This is the most important single step in any form of communication.