SAR History                 Education                 Patriotism                Genealogy              Library 

The SAR Center for Advancing America's Heritage Vision Plan


The National Society of the Sons of the American Revolution
The Center for Advancing America's Heritage


Page 1

Our Vision

*   The NSSAR Genealogical Research Library
      Successfully Completed in 2011

*   World-Class Facility - Over 58,000 Family Histories
      and Founding Documents...and Counting

Page 2

Our Vision

*   Nearly $10 Million Raised To Date

*   Site Construction Underway on the Future
      NSSAR National Headquarters and Museum

*   Restoration of the Building's Historical Façade
      Already Complete


Page 3

Our Vision

*   We're Over Halfway Home

*   We Have the Tools and Experience to Execute a
      Vision Project and Build a Landmark Facility

*   Together...We Can Complete Our Vision





Page 4






The Center for Advancing America's Heritage






Page 5



The Center for Advancing America's Heritage

*   Important Story to Tell

*   World-Class Museum

*   Perfect Complement to The NSSAR Library

*   "Can't Miss" Destination



Page 6



Major Concepts

*   Museum of Ideas

*   Compelling, Media-Rich Experience

*   Sense of Pride and Understanding

*   Tangible Link with Genealogical Research

*   Foundation for Flexibility



Page 7



Creating an Experience

*   Artifact Displays

*   Exhibit Displays

*   Scenic Environments

*   Immersive Media

*   First-Person Narratives

*   Interactives

*   Flexible Exhibit Components



Page 8


Main Level Floor Plan

Content Organization

*   Visitor Experience Walkthrough

*   Conceptual Framework for Storytelling


Page 9


Main Street Entrance

*   Impressive Visitor Approach

*   Historic Building Façade

*   NSSAR Sons of Liberty Bronze      Sculpture







Page 10


Entry Lobby

*   Convenient Gathering Space

*   Centerpiece - NSSAR Liberty Bell

*   Fun Interactive - Visitors Can Ring the      Bell


Page 11



Liberty in Action

*   Stunning Atrium Space

*   Soaring Columns - America's Founding      Documents

*   Engaging Video Displays

*   Perception Shift - "Founding History      is Relevant in Your Life"


Page 12



Prelude to Revolution

*   Dramatic and Immersive Environment

*    "Decade of Defiance"

*   Iconic Locales Re-created -
     The Liberty Tree,
     Paul Revere's Boston Home


Page 13



Declaration of Independence - Projection

*   Towering Projection of the
     Declaration of Independence

*   Molded and Shaped Before
     Visitors' Eyes

*   Impressions of Adams, Jefferson, and
     Franklin Appear


Page 14



American Revolution - Immersive Environment

*   Artifact Collection Displays

*   Colossal 40-Foot-Wide Video
     Projection Wall

*   HD Imagery and Video; Evocative
     Sound Design

*   Emotionally-Charged, Unforgettable


Page 15



American Revolution - Interpretive Organization

*   Dynamic "Heart and Mind" Learning

*   Parallel Exhibit Zones - Video
     Projection/Detailed Timeline

*   First-Person Narratives

*    Artifact Collection Displays


Page 16



American Revolution - Timeline

*   Dynamic Chronicle of the Entire
     Revolutionary War

*   Architectural Mural, Interactives,
     Artifact Displays

*   General Washington's Leadership

*   The Role of France and Spain in
     America's Victory


Page 17




*   Treaty of Paris Glass Wall Display

*   Interpretive Display - Articles of

*   Stylized Vignette - Constitutional
     Convention of 1787

*   Large-Scale Projection of the
     U.S. Constitution


Page 18


America: Enduring Republic

*   George Washington - Timeline
     of Presidency

*   NSSAR Bronze Washington Bust

*   Significant Events - Bill of Rights,
     Louisiana Purchase, War of 1812

The Republic for Which it Stands

*   200+ Years of U.S. History

*   Landmark Amendments to the
     U.S. Constitution

*   Liberty and Civic Action Around
     the World

*   Updateable


Page 19



An American Story - Theater

*   50-Seat Theater, 40-Foot-Wide
     Projection Screen

*   Transports Visitors "Back in Time,"
     Brings Stories to Life

*   Features Actual NSSAR


Page 20



Citizenship: What Makes a Patriot?

*   Survey of Patriotic Acts - Share How
     YOU Show Patriotism

*   Newfound Perspective on the Nation's
     Founding and its Ideals

*   Be More Productive and
     Responsible American Citizens


Page 21



Notable NSSAR Members

*   Impressive Commemoration Wall

*   Prominent NSSAR Members - Portraits,
     Biographies, Stories

*   Updateable


Page 22

Lower Level Floor Plan


Lower Level  (Accessed Via Stairs or Elevator)


*   Expanded Storytelling

*   Changing Exhibitions Space

*   Classroom Activity Space

*   Event Space


Page 23



Lower Level -
Expanded Storytelling

*   Countless Genealogical Stories

*   History of The NSSAR

*   Artifact Collections - NSSAR or
     Member Loans


Page 24





An Exceptional Opportunity





Page 25



The Right Place

*   Louisville, Kentucky
         18 Million Visitors Annually*
         $1.7 Billion Generated Annually*

*   Burgeoning Main Street "Museum Row" District
         2.9 Million Visitors Annually

*   Location and Ease of Travel



*Louisville Convention & Visitors Bureau 2011-2012 Destination Marketing Plan



Page 26



The Right Place

*   Main Street Annual Attendance - 2.9 Million
                  Frazier History Museum - 96,000
                  21c Museum Hotel - 221,000
                  Louisville Slugger Museum & Factory - 220,000
                  Muhammad Ali Center - 84,000
                  Kentucky Science Center and IMAX Theater - 407,000
                  Kentucky Museum of Art and Craft - 65,000
                  Actors Theater of Louisville - 174,000
                  Belle of Louisville - 63,000
                  Kentucky Center for the Arts - 438,000
                  KFC YUM! Center - 800,000
                  Kentucky International Convention Center - 480,000

*   Kentucky Derby Festival Events, including
         Thunder Over Louisville - 1,500,000



Page 27


The Right Time

*   Continuing Investments in
       Downtown Louisville Tourism

                  City of Louisville
                  Louisville Downtown Development Corporation (LDDC)
                  Greater Louisville Inc. (GLI)
                  Kentucky International Convention and Visitors Bureau (LCVB)

*   Growing National Recognition
                  "America's Top Travvel Destination" (2013) - Lonely Planet
                  "Most Livable City in America" (2012) - The U.S. Conference of Mayors
                  First - "Top 10 Cities for Affordable Vacations" (2012) - Livability
                  Third - "Best Foodie Getaways Around the World" (2012) - Zagat



Page 28


The Right People

   Our Story is Important
   We Have Laid the Foundation



Page 29


Operations and
Earned Income Recommendations

*   Admission - Main and Lower Levels, Gift Shop
                  $7.00/seniors and military

*   Hours of Operation
                  Monday through Saturday - 9:00 AM to 5:00 PM
                  Sunday - Noon to 5:00 PM



Page 30


Operations and
Earned Income Recommendations

*   Tour Options
                  Basic Self-Guided Tour ($9.00)
                  Behind-the-Scenes Guided Tour ($15.00)
                  "White Glove" Master Guided Tour ($20.00 and up)

*   Annual Museum Memberships
                  Individual Membership - $50.00
                  Family Membership - $75.00
                  Annual Gifts - Ususally tiered ($100, $250, $500, etc.)
                  Benefits accrue at each level



Page 31


Operations and
Earned Income Recommendations

*   Gift Shop
                  Branded and Themed Merchandise
                  Price Span from Children to High-End Purchasers

*   Museum Website
                  Ticket Discounts
                  Museum Membership/Donor Opportunities
                  Online Store

*   Speaker's Series, Special Events, Classes, Workshops
*   Rentals
                  Weddings/Receptions, Business Meetings, Banquets



Page 32


Building Strategic Partnerships

*   Convention/Tourism Organizations
                  Develop Specialized Tour Packages
                  Develop Specialized Convention Packages

*   Museum Community
                  Develop "Two-for-One" Tours with Neighboring Museums
*   Public/Private Schools and Homeschooling Families
                  Develop Specialized Tours/Education Programs
*   Local Youth Service/Outreach Organizations
*   Premier Hotels



Page 33





Preliminary Budget





Page 34


Budgeting Process

1)   Vision Plan - Project Estimate
2)   Planning Phase - Preliminary Budget
3)   Design Phase - Final Budget



Page 35


Recommended Preliminary Budget Range

*   $475 to $600 Per Square Foot
*   Estimate Basis
                  Recent Experience Executing Projects of Similar Scope
                  Industry Data

*   Estimate Variables
                  Complexity/Quality of Finishes
                  Amount of Casework and Themed/Scenic Elements
                  Level of Mechanical or AV Interactivity
                  Length and Number of Produced AV Elements



         NOTE: Infrastructure Components (Electrical/Lighting) Should Be Evaluated



Page 36



Multimedia +
Scenic Exhibit Displays





Multimedia +
Scenic Exhibit Displays

Main Level Floor Plan                  



Page 37



Multimedia +
Scenic Exhibit Displays





Multimedia +
Scenic Exhibit Displays

Lower Level Floor Plan                  



Page 38


Final Word

*   Unforgettable Museum

*   Superior Educational Facility

*   Instant National Destination


Target Opening Date

       - JULY 2015






Page 39


The National Society of the Sons of the American Revolution   The Center for Advancing America's Heritage


Page 40