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Preplanning

The proper selection of a format for your chapter's newsletter poses a many faceted problem.  Consideration must be given to a number of things.   Every aspect of the future publication should be carefully considered in detail.   Title, size, layout, frequency, and cost of publication are only a few aspects which should be studied.  Everything you wish the publication to be and accomplish should be thought out beforehand.  You should establish a fixed and clearly identifiable format while building into that format a flexibility which will allow the newsletter to change and expand in the future.

This careful study of the various aspects of the proposed publication will give it both a clearly identifiable personality and an ability to change.   This is the most important single step in any form of communication.